Aliaksandra Pushkina

One of the team of former TUT.BY employees who reactivated the largest independent media outlet in Belarus in a new project “Zerkalo” (zerkalo.io). Specializes in communication strategy, PR, fundraising, development of related products and services.Experience: PR-manager of TUT.BY, Program director of the conference “Business Internet”, Brand-manager of Alfa-Bank Belarus, Press-secretary of the national women’s basketball team of Belarus.

About “Zerkalo”

“Zerkalo” is one of the leaders among Belarusian independent media. For more than two years now, the media is working in exile. All zerkalo.io content is published on the portal, as well as in iOS and Android apps, social networks facebook, Instagram, OK, Twitter, YouTube, VK.com (blocked in Russia and Belarus), TikTok, messengers Telegram and Viber.The “Zerkalo” audience on the portal has more than 2.5 million unique users. The news published on the portal is viewed more than 30 million times per month, videos published on “Zerkalo” video platforms are viewed more than 60 million times per month. The total number of subscribers in social networks  is close to 2 million.Content for the “Zerkalo” is created by its own and freelance authors. The editorial staff now includes 39 authors, who are structured by sections: politics and finance, life (topics of society), world, news section, sports, women’s section, social media section, video editorial.

Mission:By preserving journalism in Belarus and capturing history, we are bringing closer the moment of justice in the country and the liberation of our colleagues.